The impact measurement and intelligence platform for sport & live events
The AI enabled always-on intelligence platform for measuring, comparing and optimising the impact of events, programmes and infrastructure assets. EventAIQ gives rightsholders and the public sector the evidence needed to invest, justify, and optimise events across sport, culture and community programmes
Why?
Why can’t I see the impact of my full portfolio in one place?
Only my largest events get measured
Too many different methods… how do I compare outputs?
Too much data in too many places
Measuring impact is expensive and time consuming
We generate more than just economic impact… why can’t I measure that too?
What about the impact generated by my year-round programmes and built assets?
How do I predict outcomes before I invest?
Why EventAIQ?
Standard methodology
Comparable data across events and regions
Real-time dashboards
Faster reporting cycles, reduced consultancy costs
Social value metrics
Evidence for wellbeing and community impact
Environmental tracking
Support for net-zero commitments and public accountability
Benchmark performance
Understand performance within your portfolio and relative to external comparators
Trusted by public sector bodies and rightsholders across the globe
Use Case Snapshot
Built for the organisations that shape the events landscape
See how Event AIQ can transform the way you measure, report, and communicate the value of your sport and cultural events and community programmes.
Government & Public Sector
Justify public investment in events and cultural infrastructure. Benchmark impact across regions. Meet transparency and accountability requirements.
Rightsholders & Organisers
Demonstrate ROI to sponsors, host cities, and broadcasters. Strengthen bids and negotiations with credible data. Track sustainability commitments.
Features
Bringing the power of enterprise-grade data, digital and AI solutions to the sports and events industry
Calculate, aggregate and communicate economic, social, commercial, reputational and environmental outcomes in one place
How it Works
From data to decision in four steps
Measure impact consistently, credibly, and in real time. Built on industry leading methodology, the platform applies robust, trusted impact measurement methodology, aligned to internationally recognised standards, enabling funding decisions, sponsorship negotiations, and policy justifications based on defensible data.
FAQs
What's often asked about EventAIQ
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